How to Find Easy-to-Rank Keywords for Your Website

If you want your audience to find your website, selecting the appropriate keywords is key. Keywords means the words and phrases which are entered in search engines –like Google– by users who are looking for something. The right selection of keywords will not only allow your website to rank higher in search results but also ultimately lead to increased traffic. In this guide, we’ll go through simple steps to find easy-to-rank keywords that can help your website grow.

What Does “Easy-to-Rank” Mean?

Before we get started, let’s take a moment to explain what “easy-to-rank” means. When you set out to optimize your pages, for example, for certain keywords, you would want those pages to sit at the top of the SERP. This means that people are most likely to find those pages. The sites are able to be viewed by more users because they are competing on easily-rank keywords with less competitiveness.

Why Easy-to-Rank Keywords Are Important

1. Less Competition: Easy-to-rank keywords are those that usually have a significantly lower number of websites that rank for them. Thus, this increases the chances of you ranking for a search query.
2. More Relevant Visitors:  When you zero in on specific keywords that your target audience is searching for, the people who visit your website from the search results are more interested in your products and services.
3. Quick Results: Trying to rank for keywords that have low competition will help improve your position in the SERPs faster.

Steps to Find Easy-to-Rank Keywords

1. Start with Ideas

Start With Ideas Begin with some collaborative brainstorming. It could be your website, the product that you sell, or your target audience. Write down any words or phrases that come to your mind related to your business. These questions can be of help:

• What do people ask me about my products or services?
• What problems do I help solve?
• What phrases are used frequently by people in my industry?

These questions will formulate an excellent list which you could begin with.

2. Use Keyword Research Tools

These tools can also assist you in choosing the additional keywords as well as display the number of people that are searching for it. Here are some popular tools you can use:

• Google Keyword Planner:  It is a cost free service that helps to come up with keyword phrases as well as estimate how many searches they attract within a given month period.
• Ubersuggest: It is a tool that helps you with suggestions for keyword phrases. It estimates how many users are attempting to utilize it and its general trend over a timeline.
• Ahrefs: A powerful tool for advanced users that provides a lot of information about keyword difficulty, search volume, and related keywords.
• Answer the Public: This particular tool helps you visualize what and how many articles people are searching for in relation to your keywords.

3. Check the Competition

In case you have an idea of the keywords you want to target, check how the level of competition is for them. You want to look for keywords that won’t be very challenging to outrank, having low to medium levels of competition would suffice. Such keywords could easily rank on Google or other sites.

• Search in Google:  Begin with typing the keyword into the search space of Google and look through the results. If you notice key brands winning the results it could be a challenging keyword compete for.
• Look for Long-Tail Keywords: These are longer phrases that are more detailed and specific. For instance, “best running flats for flat feet” would be an example of a good phrase as opposed to just “shoes”. These longer phrases usually garner less competition.

4. Understand Search Intent

Knowing the reason behind a search is crucial. This is called search intent. There are four main types:

• Informational: Users looking for information (e.g., “how to bake a cake”).
• Navigational: Navigational means people are looking for a specific website, like when they search for “Facebook login.”
• Transactional: Users ready to buy something (e.g., “buy running shoes online”).
• Commercial Investigation: Users comparing products (e.g., “best laptops 2023”).

Focusing on keywords that match the intent of your audience can help you create content they want.

5. Use Google Suggestions

6. Explore Related Searches

At the bottom of the Google search results page, you can find “related searches.” These are other terms that people often search for related to your keyword. Checking this section can provide more ideas for easy-to-rank keywords.

7. Check Forums and Social Media

People love to discuss their problems and seek advice online. Platforms like Reddit, Quora, and Facebook groups can give you insights into what questions people are asking. Look for common topics that could inspire your keyword research.

8. Use Google Trends

Google Trends shows how search interest changes over time. This can help you spot seasonal keywords or rising topics. You can look at different keywords to find out which ones people are searching for more often over time.

9. Evaluate Keyword Difficulty

After gathering a list of potential keywords, check their difficulty. Many tools offer a score indicating how hard it is to rank for each keyword. Try to choose keywords that have lower difficulty scores. This will give you a better chance of ranking well.

10. Create Quality Content

Now that you have your keywords, it’s time to create content that targets them. Here’s how:

• Use Keywords Naturally: Use keywords in your writing, but make sure they fit naturally. Don’t try to squeeze them in where they don’t belong. Aim for a keyword density of about 1-2%. This means if your article has 100 words, your keyword should appear once or twice.
• Craft Catchy Headlines: Your headline should grab attention and include your main keyword. A compelling headline can increase the number of clicks your page gets.
• Provide Useful Information: Make sure your content answers questions or solves problems. Helpful content is more likely to be shared and linked to, which can improve your SEO.

11. Optimize On-Page SEO

• Title Tag: Include your main keyword in the title tag and keep it under 60 characters for best display in search results.
• Meta Description: Write a brief description (around 150-160 characters) that summarizes your content and includes your keyword.
• Use Headers: Organize your content like H1, H2, and H3. They help make your writing clearer.
• Internal and External Links: Include links to other related pages on your website and to trustworthy outside sources. This adds credibility and can improve your SEO.

12. Monitor Your Results

After publishing your content, track how it performs. Use tools like Google Analytics to check how well your pages are doing with the keywords you picked. If some keywords aren’t getting visitors, feel free to change your approach. You can update your content, switch your keywords, or try new topics based on what you find out.

13. Be Patient and Consistent

SEO takes time. Don’t feel discouraged if you don’t see quick results. Keep making good content, improving your site, and checking your keywords. Over time, you’ll likely see improvements in your rankings and traffic.

14. Stay Updated

Search engine algorithms change often. What works today might not work tomorrow. Stay updated on SEO best practices by reading industry blogs, joining webinars, or participating in online forums. Keeping up with changes will help you improve your strategies.

Conclusion

Finding easy-to-rank keywords for your website is a vital part of building your online presence. By brainstorming, using keyword research tools, analyzing competition, and understanding search intent, you can discover valuable keywords that will help your site attract the right visitors.

Remember, the goal is not just to get visitors but to get visitors who are genuinely interested in what you offer. With time, patience, and the right strategies, you can improve your website’s visibility and grow your audience. Start using these tips today, and you’ll see more visitors coming to your website!